Correct Answer: C

Answer: C. Coding Coding is a technique that is used to quantify data, especially qualitative data that are not expressed numerically. Coding involves assigning codes, such as numbers, letters, symbols, or colors, to different categories or themes that emerge from the data. For example, if you have a set of survey responses that ask about the satisfaction level of customers, you can code them as follows: Very satisfied = 5 Satisfied = 4 Neutral = 3 Dissatisfied = 2 Very dissatisfied = 1 By coding the data, you can convert them into quantitative data that can be analyzed using statistical methods, such as calculating the mean, median, mode, frequency, or percentage of each category12. Option A is incorrect, as decoding is not a technique that is used to quantify data, but rather a process of interpreting or translating data from one form to another. For example, decoding can involve converting binary codes into text or images, or decrypting ciphertext into plaintext3. Option B is incorrect, as enumeration is not a technique that is used to quantify data, but rather a process of listing or naming data in a specific order. For example, enumeration can involve listing the names of the states in alphabetical order, or naming the planets in order of their distance from the sun4. Option D is incorrect, as structure is not a technique that is used to quantify data, but rather a property or characteristic of data that describes how they are organized or arranged. For example, structure can refer to the format, type, or schema of data, such as structured, semi-structured, or unstructured data.

Correct Answer: B

Explanation: The next step after understanding a business requirement for a data analysis report is to determine the data necessary for the analysis. This step involves identifying the data sources, variables, metrics, and dimensions that are relevant and sufficient to answer the business question or problem. This step also involves assessing the availability, quality, and accessibility of the data, and planning how to collect, clean, and prepare the data for analysis. The other options are not the next steps after understanding a business requirement, but rather subsequent steps in the data analysis process. Rephrasing the business requirement is a step that can help clarify and refine the business question or problem before determining the data necessary for the analysis. Building a mock dashboard/presentation layout is a step that can help design and visualize the report before performing the data analysis. Performing exploratory data analysis is a step that can help explore and summarize the data before drawing conclusions and recommendations from the data. Reference: Data Analysis Process - DataCamp

Correct Answer: D

Explanation: A summary with statistics, conclusions, and recommendations from the data analyst is the best way to communicate the results of an online marketing campaign to the marketing manager. A summary can provide a concise and clear overview of the most important KPIs and measure the return on marketing investment, as well as highlight the main findings and insights from the data analysis. A summary can also include actionable suggestions and best practices for improving the campaign performance and achieving the marketing objectives. A summary is different from other options, such as a real-time monitor, a self-service dashboard, or a spreadsheet of raw data, which may not provide enough context, interpretation, or guidance for the manager. Therefore, the correct answer is D. References: How to Write a Data Analysis Report: 6 Essential Tips, How to Write a Marketing Report (with Pictures) - wikiHow

Correct Answer: A

Performance analysis is the technique of studying or comparing the performance of a specific situation in contrast to the aim and yet executed. In Human Resources, performance analysis can help to review an employee's contribution towards a project or assignment, which they allotted him or her.

Correct Answer: B

Explanation: ETL is a process that is used during data integration to collect, blend, and load data. ETL stands for extract, transform, and load, which are the three main steps involved in moving data from different sources to a common destination, such as a data warehouse or a data lake. ETL helps to consolidate and standardize data for analysis and reporting purposes. References: CompTIA Data+ Certification Exam Objectives, page 12