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EEB-101 Exam Questions & Answers

Exam Code: EEB-101

Exam Name: Essentials for Marketing Cloud Email Marketers

Updated: Nov 18, 2024

Q&As: 287

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Practice These Free Questions and Answers to Pass the Salesforce Marketer Exam

Questions 1

After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must

remove a contact from Email Studio.

Where should this action be initiated in Marketing Cloud?

A. Contact Builder > Contacts Configuration

B. Email Studio > All Subscribers

C. Administration > Contacts

D. Contact Builder > All Contacts

Show Answer
Questions 2

Which strategy will improve email deliverability? (Choose 3)

A. Purge old or inactive email addresses

B. Purchase lists from companies that guarantee users have opted in

C. Ensure the spam complaint rate is between 1% and 3%

D. Authenticate email to distinguish it from spammers

E. Encourage subscribers to add the company's sending domain to their address books

Show Answer
Questions 3

Why do consumers prefer email marketing? (Choose 3)

A. Put the consumer in control

B. Consumers trust brands to respect their preferences.

C. Customers can manage preferences and unsubscribes.

D. Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.

Show Answer
Questions 4

Other than an image a file must be XX MB or less in size?

A. 5MB B. 25 MB

C. 1 MB

D. 1 KB

Show Answer
Questions 5

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and

preference information. Various segments are created from the Master Subscriber data extension and

each segment will need to be automatically refreshed daily.

Which two activities should NTO consider using? (Choose two.)

A. SQL Query Activity

B. Segment Activity

C. Filter Activity

D. Data Extract Activity

Show Answer

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