Exam Code: MARKETING-CLOUD-ADMINISTRATOR
Exam Name: Salesforce Certified Marketing Cloud Administrator
Updated: Nov 16, 2024
Q&As: 164
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A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommended to ensure content is displayed properly within the email.
A. AMPscript conditional against the Gender field
B. AMPscriptlookupRows functions
C. A/B Test content type
D. Dynamic Content Wizard
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
A. Content Builder
B. Einstein Send Time Optimization
C. Audience Builder
D. Einstein Email Recommendations
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
A. Google Analytics 360
B. Collect Tracking code
C. Conversion Tracking
D. Web and Mobile Analytics
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
A. Select `Identity Verification'
B. Select `Enable Audit Trail Data Collection'
C. Deselect `Exclude API Users From Password Expiration'
D. Deselect `Enable Username and Password for Web Services'
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
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