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MARKETING-CLOUD-EMAIL-SPECIALIST Exam Questions & Answers

Exam Code: MARKETING-CLOUD-EMAIL-SPECIALIST

Exam Name: Salesforce Certified Marketing Cloud Email Specialist

Updated:

Q&As: 462

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Practice These Free Questions and Answers to Pass the Salesforce Marketer Exam

Questions 1

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A. 5 business days

B. 30 calendar days

C. 10 business days

D. 24 hours

Show Answer
Questions 2

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?

A. Multi-Step Journey

B. Transactional Send Journey

C. Single Send Journey

Show Answer
Questions 3

A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.

What creation method should the team use to create the new data extension?

A. Create from Template

B. Create from New

C. Create from a Filtered Data Extension

D. Create from Existing

Show Answer
Questions 4

Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If asubscriber no longer meets the filter criteria, they should remain in the segment. What could be used to segment the data?

A. Filter Activity

B. Data Filter

C. Synchronized Data

D. Query Activity

Show Answer
Questions 5

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.

What are three benefits of using Journey Builder?

Choose 3 answers

A. Criteria setting to segment contacts based on behavior using SQL.

B. Extracting data from an Audience data extension for analysis.

C. Updating or creating Salesforce CRM objects or records.

D. A/B/N testing as part of the workflow to conduct timing and creative tests.

E. Goal setting to have the system listen to see if users met the goal.

Show Answer

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